The Novas behind Novas

5 keys to attract, hire and retain high performing salespeople

March 28, 2023

Sales talent is essential to any business that wants to achieve sustainable growth and success. However, attracting and retaining top sales talent is often challenging for companies. According to LinkedIn data, 54% of the turnover in talented sales people is due to higher compensation. This becomes gradually more important with regard to the current economic climate and with increased interest rates and in turn a decrease in buying power, the turnover of sales people is projected to increase further during 2023. In this blog post, we will discuss some strategies that companies can use to attract and retain their sales talent

Offer Competitive Compensation and Benefits

One of the most effective ways to attract and retain sales talent is by offering competitive compensation and benefits. Salespeople are typically motivated by financial rewards, so it is essential to offer a competitive salary, commission, and bonus structure. Additionally, companies should offer benefits such as health insurance, retirement plans, and paid time off to show that they value their employees' well-being.

Provide Opportunities for Growth and Development

Salespeople are ambitious individuals who are always looking for ways to grow and improve. 94% of employees would stay at a company longer if it invested in their career development. This demonstrates the importance of providing growth and development opportunities to retain top sales talent, such as training programs, mentorship, and career advancement opportunities. This can help to keep salespeople engaged and motivated, as they know that their hard work is leading to tangible career growth.

Foster a Positive Company Culture

A positive company culture can go a long way in attracting and retaining sales talent. A study by Deloitte found that 94% of executives and 88% of employees believe that a distinct workplace culture is important to business success. Salespeople want to work for companies that value their employees, promote teamwork, and have a positive work environment. Companies can foster a positive company culture by promoting work-life balance, recognizing employee achievements, and offering team-building activities.

Provide Clear Expectations and Goals

Salespeople thrive on clear expectations and goals. Therefore, companies should provide clear job descriptions, performance metrics, and sales targets. This can help salespeople to understand what is expected of them and what they need to do to succeed in their role. Additionally, companies should provide regular feedback and performance reviews to help salespeople track their progress and make improvements where necessary.

Provide a flexible work environment

One more key strategy that companies can use to attract and retain their sales talent is by providing a flexible work environment. Salespeople often have unpredictable schedules and may need to work outside of traditional office hours. Therefore, offering flexible work arrangements, such as remote work options and flexible scheduling, can be highly attractive to sales talent who value work-life balance and autonomy.

Offer a Strong Support System

Sales can be a high-stress and demanding job, so it is essential to offer a strong support system. This can include access to resources such as marketing materials, customer data, and sales training. Additionally, providing access to resources such as marketing materials, customer data, and sales training can help salespeople navigate challenges and achieve their goals.

In conclusion, attracting and retaining top sales talent requires a multifaceted approach. Companies need to offer competitive compensation and benefits, provide opportunities for growth and development, foster a positive company culture, provide clear expectations and goals, and offer a strong support system. By implementing these strategies, companies can attract and retain the best sales talent, leading to long-term success and growth.

Are you looking to attract the best salespeople for your company? Discover how Nova can help you in this journey!

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