Challenges and objective
Role complexity: Needed a CMO to lead marketing across three different companies in the health sector (fitness, nutrition, supplements).High expectations: Required someone with both strategic vision and strong execution skills.Team leadership: The ideal candidate had to be capable of building and managing teams, while also improving and scaling processes.Business integration: Sought a marketing leader deeply connected to product and business, with the autonomy to drive initiatives without heavy dependence.Hard-to-find profile: Previous internal efforts to find the right person were unsuccessful and time-consuming.Solution implemented
Deep alignment workshop to understand Entrena Virtual’s business model, needs, and company culture.Tailored candidate search focused on high-caliber marketers with startup and scale-up experience.Delivered a shortlist of top-tier, fully qualified candidates—all of whom were interview-worthy.Time-to-hire under one month, dramatically accelerating the process compared to internal efforts.Successful placement of a high-impact CMO now leading and scaling the marketing strategy across all business units.
