Alpian attracts talent from all Europe

• REYL & Cie., a Swiss private bank based in Geneva, is launching an innovative service, Alpian, for which it wanted to attract digital talent from all over Europe.
• With no brand recognition and a very traditional business model, Reyl & Cie had to position itself as a disruptive player among the best talent of Europe to attract them to the project.
• Hire 6 leaders for its new team, all with previous digital experience ranging from User Acquisition to Artificial Intelligence including Business Analysts and more.
• Position the project as the next big disruption in the Private Banking sector.

Developed an off-line and on-line employer branding strategy across Europe, designed to attract the targeted talent profiles:

• Run ad-hoc events in 3 European cities  Stockholm, Barcelona, London) where the top management could meet and build relationships with pre-selected and pre-matched talent audiences
• Run a parallel headhunting effort at European scale via referral recruitment