Challenges and objective
- REYL & Cie., a Swiss private bank based in Geneva, is launching an innovative service, Alpian, for which it wanted to attract digital talent from all over Europe.
- With no brand recognition and a very traditional business model, Reyl & Cie had to position itself as a disruptive player among the best talent of Europe to attract them to the project.
- Hire 6 leaders for its new team, all with previous digital experience ranging from User Acquisition to Artificial Intelligence including Business Analysts and more.
- Position the project as the next big disruption in the Private Banking sector.